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Build Your Brand in Four Simple Steps

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Build Your Brand in Four Simple Steps

  • 7/15/2020
  • Employment, Future of work, Job search, Networking, Working longer, Skills Building, Lifelong learning, Entrepreneurship, Career pivot / transitions, Workplace tools, Multigenerational workforce

Why Everyone Needs a Brand Positioning

by Danielle Hughes

  1. Where do you play? What is your category?a. Again, get granular here.i. For those coaches out there try this: Coaching, life coaching, life coaching for executives, life coaching for executives who are unhappy.ii. For job seekers focus on industry: tech, tech focused on AI, tech focused on AI for women, tech focused on AI for women who aren’t tech savvy.
  2. How are you different?a. What do you offer that no one else does? How can you frame something in a way that’s unique to you? Lean into your strengths here. If you aren’t sure, ask friends, a former boss or colleagues to chime in. They always see what we can’t.i. Are you organized? A creative thinker? A collaborator? A go-getter? Able to rally people around ideas? What is your secret weapon or special sauce?
  3. What will your audience/customer get? What’s the payoff or benefit?a. What are you solving for them? What will they walk away with? Be super specific here as well. Think beyond the obvious.i. Do you offer to save them time? Money? Are you reliable? How do you address their pain points? For example, I’m a copywriter but my clients don’t just get content, they get content that sounds like them. They get content that clearly explains what they do and drives stronger connections with their audience. In other words, I make them sound better.

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