No Location

It looks as though you are using Microsoft Internet Explorer which is no longer supported. To experience this site in the way it was designed, please upgrade to Microsoft Edge

News & Blog

Looking to Learn? Check Your Inbox!

Blog

Looking to Learn? Check Your Inbox!

  • 2/24/2022
  • Lifelong learning, Technical skills, Career pivot / transitions, Trend-spotting, Digital, Brain & mind

Email newsletters cut through the clutter to deliver curated content with the potential to update, educate and fascinate.

By Chris Anderson, Communications and Marketing Director, amazing.community

Staying curious as we age has been shown to benefit our health, psychological and physical. Fortunately, with ample resources literally at our fingertips on the web, it’s ridiculously easy to keep learning. Have a question? Google it. Want to take a class? Online possibilities abound. Want to eat healthier? Digital recipes await. Endless hits. So many, in fact, satisfying our curiosity can be overwhelming. A simple Google search can yield hundreds if not thousands of results. Yes, it’s true, there can be too much of a good thing (except almond croissants!). One way I have found to tap into the depth of the internet is to subscribe to email newsletters that dive into topics I find of interest. Thanks to the efforts of others to synthesize and highlight what’s out there, my inbox has become my go to destination for newsworthy updates and ideas.

There was a time in the early 2000’s when the death of email as a dominant communication tool was roundly prognosticated. The emergence of social media platforms and mobile apps convinced many that email would be too clunky and slow to survive. The Wall Street Journal wrote an article in 2009 “Why Email No Longer Rules” in which it was hypothesized that instant messaging and chat technologies would usurp email as primary methods of communication. And while these technologies have certainly become part of the conversational landscape, email missives did not ride off into the digital sunset. In fact, one could argue, they have become more ubiquitous as companies and individuals seek more direct ways to connect with customers. The Wall Street Journal seems to agree; this 2018 article, written 10 years after their earlier mentioned funereal-tinged story, now describes email as the “hot new channel for reaching real people”.  

As if to punctuate the point, there is a website call “Email is not Dead” which shares loads of statistics on the power of email as a communications tool.

Growing customer engagement with email -- no doubt reinforced by the pandemic – has writers/brands/influencers motivated to deliver curated content through regularly published newsletters. And readers are biting. According to email marketing company LiveIntent, 53% of publishers surveyed in 2020 experienced an increase in engagement with their email newsletters. The company’s CMO Kerel Cooper thinks readers are replacing magazinesand newspapers with newsletters. I know I am. I now count on newsletters to help keep me up to date. If you’d like, you can too.

So, how can you curate your learning with newsletters?  Here are a few ideas:

  1. Start with a familiar strategy…call on Google! If there is a certain subject that intrigues you, put the topic in the search bar and add “newsletter”. For example, if you would like to build your digital skills knowledge, simply type in “digital skills newsletter” and scroll through the results for suggestions. Ideally, you’ll find resources that cut through the clutter of a simple web search.
  2. Visit websites of your favorite companies/influencers to see if they publish a newsletter. Brands want to stay connected to their customers and find email to be an efficient way to do so; it allows them to personalize their messages in ways other communication platforms don’t. Naturally many brands hype products in their newsletters but often they’ll share other links/lists that appeal to their customer base. I have found this to be particularly true with emails from booksellers. Their newsletters often provide great reviews of new books or offer lists of recommended books.
  3. Search for newsletter ideas on Substack. This platform, which calls itself “the home of great writing”, supports the efforts of writers to get published and paid. Most Substack writers offer both free and fee-based versions of their newsletters, typically providing greater detail or exclusive information to their paying customers. I have found the free versions offer a wealth of insight. A couple Substack logistics to consider:
    1. You can search for information on Substack by topic, writer or publication. You can also discover new possibilities in the stories section. Your search results will show you the number of subscribers, if meaningful, and fees, if applicable. Before subscribing, I recommend you take advantage of the “Let me read it first” offer to ensure that you want to give this newsletter a home in your inbox.
    2. If you end up subscribing to a few (or 20!) newsletters, I recommend you set up a reader profile on Substack. Here you’ll be able to access your Substack-based newsletters in one spot rather than scrolling through your inbox.

Obviously, and importantly, not all newsletters you subscribe to are going to hit the mark. Just like other news sources, the writing might fall flat, the info isn’t helpful or you just see it as a waste of time. In those cases, unsubscribe so you can focus on the newsletters that delight you. Furthermore, if you find that, like me, your enthusiasm for subscribing has led to an unmanageable inbox, you might want to regularly cull your list so you can get to the newsletters you most care to read.

At amazing.community, we benefit from the wisdom shared by experts about women, age and work. Here are a few newsletters we like that you might find of interest as well:

Old School (free resources on ageism and how to dismantle)

Next Avenue (fresh ideas/perspectives on second half of life)

Power to Fly (inclusive workplace trends)

iRelaunch (guidance on returning to work and job listings)

The Super Age (author Bradley Schurman’s insight on aging and the future)

Ageist (articles on the limitless possibilities as we age)

More Than Words (personality branding guidance)

My newsletter subscriptions cover subjects ranging from local/ international news, digital marketing, technology trends, pop culture and fashion. I appreciate the ease in which I’m able to regularly consume such rich content. It’s easier to keep learning when you only need to open your inbox and click. If you’re inspired to add to your list, here are some of my favorites:

The Hell Yeah Group Nerdletter (finance)

Morning Brew (news)

Emerging Tech Brew (part of Morning Brew, focuses on technology)

The TueDo List (Gen X women focused, recommendations, pop culture nuggets)

The Whippet (links to interesting, atypical content)

Numlock News (contemporary news stories brought to life through numbers/stats)

Lorem Ipsum (pop culture updates)

Rest of World (tech trends from around the globe)

Next Draft (easy to digest daily news updates)

Why is This Interesting (a fascinating dive into various topics)

The Hustle (tech and business news)

BONUS: Here’s a list of 80 other newsletters compiled by Inside Hook that you might want to explore. (After taking a look, I added this one to my list. I couldn’t resist the chance to “learn all sorts of interesting things”!)

Happy hunting! If you find a newsletter of two you love…please share. There’s always room in my inbox for good content!

Discussion

Subscribe
Avatar

Add a comment

Loading...